Okay, while I’m not exactly an intern anymore, I still have a hard time considering myself a full time employee. Techinically I am a free lance PR agent. I wanted to answer this because I always get a lot of questions from my friends and family about what I do exactly. I never thought about answering this on the blog but I thought it would be a good idea for my new Coffee Talk series. Also who can resist a good blog post while hanging out at a cute coffee shop like Alfred’s Coffee? My ideal Sunday afternoon!
Public relations is very different from advertising. Advertising is when you pay to get your message to the target audience and public relations requires a lot of pitching and proper wording. I work for an agency that deals directly with artists. The agency serves as a middle man connecting an artists (painter, sculpter, etc.) to the press.
I build a lot of media lists which is just a list of media contacts. I send emails to writers, journalists, editors and segment producers about what our creative clients are working on; whether it be an exhibition, new art piece or event. I also work largely on their social media content.
Public relations really is just a liason between a client and their target audience by means of media interaction.